A particular business model: Travelling art

During the Pour votre info podcast, Benoit Lemieux, Executive Director, spoke with Laurent Therrien about the growth of urban art.

In 2015, when Benoît Lemieux launched his urban art brokerage business, he needed to explain to the world’s cities how participatory art could play an important role in regenerating a downtown area. Today, the business is no longer able to keep up with demand! Urban art created in Montreal is traveling worldwide. This is the concept of the “Touring installation”.

Creos expands its portfolio and is attracting artists from other locations who wish to take advantage of its network. Moreover, in order to meet the needs of its growing and loyal clientele, a new business emerged: Init. The local company allows collaboration between creators to expand its urban art projects.

To listen to this 15-minute-long podcast in French, click here.


Pour votre info is a podcast about the Quebec business world. Each week, meet a personality who is moving the markets, or who is about to revolutionize them. Also, stay tuned for all the latest on the economy. Pour votre info is an independent podcast presented by Desjardins.


Discover this Quebec business podcast here.

Pour votre info
Benoît Lemieux, Creos
Broadcasting date
March 24, 2022