Loop

New York City, USA

A retro-futuristic fairy-tale

This illuminated musical installation, featuring a distinctive retro-futuristic look, uses cylinders two metres in diameter. Members of the public are invited to sit down inside and activate the mechanism, causing beautiful images inspired by 13 fairy tales to come to life. Loop is sure to spark children’s imagination and revive their parents’ childhood memories.

Loop is a cross between a music box, a zoetrope and a railway handcar – the pump-powered vehicles familiar from Bugs Bunny cartoons. The retro-futuristic machine plays animated fairy-tale loops set in motion when visitors work the lever together. When the cylinder starts spinning, it lights up, making the series of still images appear to move. A flickering strobe effect accompanies the black and white images, like in the very first movies. The animation is visible from inside or outside the cylinder and can be viewed from up close or far away. The speed at which the images move, the frequency of the flickering and the tempo of the music are determined by how fast the participants move the lever.

Owner
Quartier des Spectacles Partnership
Creators
Ottoblix, Jonathan Villeneuve, Olivier Girouard (Ekumen)
Collaborators
Generique Design, Jérôme Roy, Thomas Ouellet Fredericks, Dominic Thibault, Adsum Lab
Tour Producer
Creos

Alexandre Lemieux
1 844 992-7367 ext. 101
alexandre.lemieux@creos.io

“Loop has been a tremendous success (…) (public number) runs in the thousands per day. Our collaboration with Creos has been exemplary, smooth and utterly professional.”

REMCO VOLMER, Artengine, Ottawa (CAN)

“Thanks for everything! Creos certainly makes things easy for clients!”

LAURA WIEGAND, Arts Van Aken, Shaker Heights (USA)

“LOOP is a spectacular installation that captivates the public through a fascinating immersive experience, and will truly enrich our Broadway pedestrian plazas this winter.”

BARBARA A. BLAIR, Garment District, New York (USA)

“Thank you so very much for bringing Loop to The Calgary Stampede this year- this activation truly amplified the experience for our guests in the newly redesigned Market and definitely created a ‘buzz’. This year, between 80,000 – 90,000 people visited The Market daily and Loop definitely attributed to that.”

MEGAN TACKABERRY, Calgary Stampede, Calgary (Canada)

More installations