Production Direction – TRACES 

Canada Expo 2020 Dubai has partnered with the National Film Board of Canada (NFB) to commission a major installation for the cultural program and visitor experience at the Canada Pavilion in Dubai. This partnership with Canada’s award-winning public producer highlights Canada’s diverse and innovative creative industries. The NFB worked in collaboration with KANVA Architecture for the Original Concept, Creative Art Direction & Production Design; with independent artist Étienne Paquette, for the Multimedia Design & Art Direction; and with Creos Experts-Conseils, for the Production Management.

Developed around the idea of the imminent disappearance of natural landscapes and living species, TRACES presents immersive and interactive experiences to emphasize the value of an inclusive, intimate, and necessary dialogue between humans and nature.

Creos is proud to orchestrate the production of this project of international scope. As production manager, Creos oversees the following:

  • Bridge the gap between the creative and technical teams, suppliers and collaborators;
  • Develop and oversee general and technical specifications;
  • Develop and manage production and operation budgets;
  • Develop and ensure that deadlines, deliverables, and production milestones are met;
  • Recruit and manage human resources for the project;
  • Recruit and manage production suppliers;
  • Implement the installation on-site at the Canada Pavilion of the Expo 2020 Dubai;
  • Manage signage production;
  • Oversee installation maintenance and dismantling.

TRACES will be open to the public at the Canada Pavilion on the Expo 2020 Dubai site from October 1, 2021, to March 31, 2022. Audiences in Canada and around the world will also have the opportunity to experience a web version of the installation and to see it during a five-year national and international tour following Dubai 2020.

To know more about TRACES, click here.

National Film Board of Canada (NFB)
KANVA Architecture, Original Concept, Creative Art Direction & Production Design
Étienne Paquette, Independent Artist, Multimedia Design & Art Direction
Canada Pavilion – Canada Expo 2020 Dubai, United Arab Emirates
October 2021 to March 2022

“Our participation in Expo 2020 Dubai celebrates human ingenuity and shares Canada’s vision with the world, under the theme The Future in Mind, demonstrating our diversity and our ability to offer solutions to international issues, such as the climate and environmental challenges that we must overcome. We are pleased to invite you to experience TRACES, which inspires a collective reflection on the interaction between humans and nature.” 

MARIE-GENEVIÈVE MOUNIER, Commissioner General of Canada for Expo 2020 Dubai 

“After Expo 2010 in Shanghai, the NFB is returning to its tradition of participating in world fairs, for the seventh time, with TRACES. It is a striking illustration of the bold innovation exemplified by Canadian artists, filmmakers and craftspeople, and of the creative spirit demonstrated by our partners. Visitors to this interactive installation, and those who experience the online project, will feel challenged, both personally and as citizens of the world, to reflect on and take action on the pressing climate and environmental issues we are facing today.”

CLAUDE JOLI-COEUR, Government Film Commissioner and Chairperson of the NFB

“Creos is pleased to be partnering once again with the NFB for this international project. We were able to surround ourselves with the best creative talent required to produce TRACES. The success of this unique project reflects the great resilience and mobilization of all the teams and partners involved. Creos is also proud to be handling the global tour of the installation which will ensure its continued success and enable AMC and Expo 2020 Dubai to meet their sustainability objectives.”


Discover TRACES’ different stages of production